Hi there, I'm Sami - a UX researcher who turns ambiguous, cross-functional problems into decisions teams can act on, from platform strategy to compliance-driven feature launches.
Evaluated 8 independent storefront platforms to identify overlapping capabilities, critical differences, and consolidation opportunities, providing the evidence needed to guide a build-vs.-consolidate strategy instead of redesigning every system independently.
Guided product strategy for the Vantus platform initiative.
Mapping the Leads-to-Cash Process
Mapped the end-to-end lead-to-cash journey across sales, operations, and customer success, identifying workflow breakdowns and opportunities to simplify how leads become revenue.
Recommendations were adopted to improve business processes across teams.
Building a Cross-Platform Returns Blueprint
Analyzed returns experiences across multiple storefront platforms to create a shared blueprint of workflows, dependencies, and product differences, enabling teams to align on requirements before development.
Guided product strategy for the Vantus platform initiative.
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