Hello, I'm Sami.

Based in the Bay Area, I am currently working as UX Design & Research Consultant for the agency, UXReactor. Despite studying Industrial Design in college, I have always had an interest in UX and more specifically, the intersection of technology and design. Through working as consultant, I got my hands messy with research, which I learned the value of, and thoroughly enjoyed. Over time, I have been able to up-level my design, research and communication skills, as well as understand outcome-driven design and UX strategy better.

Solving problems and helping others feel understood has always been where my passion lies, and I'm constantly looking for my next challenge to push me to be a better design thinker and ultimately a more effective researcher.

Feel free to get in touch!

My Journey

When I'm not Designing...

Although design is a huge aspect of my life, it's not the only aspect of my life! Here's a little bit more about what I'm up to:

Currently Reading

I'm in the thick of reading Pachinko, by Min Jin Lee, and have no complaints as of yet!

Turning it Up

Alessia Cara's new song, Best Days, is a sweet and heartfelt song about being nostalgic with all of life's moments and has been on repeat for me.

On my Watchlist

Currently watching season 4 of Stranger Things and it only gets crazier and more eerie each episode. I've certainly got the heebie jeebies.